real-estate – Make Your Move with Mari

Three Things You Risk by Pricing Too High

When selling your house, the price you choose isn’t just a number, it’s a strategy.

If you’ve been following the real estate market, you’ve no doubt noticed that there have been a lot of price changes lately. More than we’ve seen in a while.

Does that mean prices are falling? Not exactly. In many cases the seller priced their home too high to begin with.

When selling your house, the price you choose isn’t just a number, it’s a strategy.

The number of homes for sale is climbing. And that means buyers have more choices and can be more selective. If your price doesn’t line up with what else is out there, they’ll go right past it and go on to the next one.

Pricing right from the start is your best move – we can help make sure you do.

Overpricing Comes at a Cost

More sellers are finding that out the hard way. They list their house based on how things were a year ago – or based on a neighbor’s sale that happened under completely different circumstances. Maybe even what they “want.” Then, when their house doesn’t sell, they’re left with three tough choices:

Drop the price: Cutting the price might help get more eyes on the house again, but it can also trigger red flags. Buyers may wonder what’s wrong with it. And that’s going to impact any offers you get after the price cut.
Take it off the market: Some sellers give up on the idea of selling right now. The worst part about this is that it means putting their future plans on the back burner. That dream of more space, downsizing, or relocating? On pause.
Rent it out: Others go the landlord route, but managing tenants and navigating leases isn’t always the simple fallback it seems. Renting can work, but being a landlord is often a lot more hassle than people expect.

None of those options were part of the original plan. And honestly, none of them are where you should end up if you wanted to sell. Here’s a look at how our expertise can help you avoid these headaches. Let’s use price cuts as an example.

location Makes a Difference

While the number of price cuts is up nationally, this map shows some parts of the country are seeing far more of them than others. It all comes down to how much inventory has grown in that area (see map below):

As Realtor.com explains:

“Regionally, price reductions in June were significantly more common in the South and West (23% of listings) than they were in the Northeast (13% of listings), reflecting the inventory divergence across these regions.”

In Massachusetts, 19% of listings had price reductions.

That means pricing isn’t one-size-fits-all. And that’s why you shouldn’t try to determine your list price on your own.

We can Help You Nail the Price

We just don’t just toss out a number or tell you what you want to hear.

As Zillow says:

“Well-priced homes are more likely to sell quickly, but pricing your home to sell quickly and for maximum dollar requires strategy and knowledge of your local market. You need to have a clear-eyed view of your home in relation to the competition, and knowledge about whether you’re in a buyers or sellers market. It also helps to know what buyers in your area can afford.”

And that’s all knowledge we have. We know the Cape Cod market, compare recent sales, and factor in your goals and buyer behavior. Based on what’s happening, sometimes the best play will be pricing right at current market value. Other times pricing a little lower actually will spark more offers and ultimately get you a better final sale price.

Bottom Line

Overpricing can lead to tough choices you never want to face. But with the right price, and the right guidance, you can skip the stress and sell with confidence. Let’s connect so you have a pricing strategy that works for today’s market and gets you where you want to go. You can always find us at 508-388-1994 or msennott@todayrealestate.com.

Mari and Hank

Nothing herein should be construed as investment advice. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision.

Three Reasons to Buy a Home This Summer

Are you thinking about buying a home, but not sure if this is the right time? A lot of people are waiting and wondering what the market’s going to do next. But here’s something only the savviest buyers realize:

This summer might actually be the best time to buy in years. Here are three big reasons why.

1. You Have More Negotiating Power

After several years of sellers having all the leverage, things are starting to shift. Check out the graph below. It uses data from Redfin to show that right now, there are more sellers active in the market than buyers:

Take a look at what happened back in 2021 through roughly 2023. In that time period, there were far more buyers (the blue line) looking to buy than homes for sale (the green line). That’s what drove the intense competition, bidding wars, and the exponential price growth the market saw back then.

Now, the market has shifted, and buyers are regaining their negotiating power as a result. With more sellers than buyers, sellers may be more willing to pay for repairs, cover some of your closing costs, or lower their asking price. The return of this kind of normal balance is a sign of a much healthier, more sustainable market. As Lawrence Yun, Chief Economist of the National Association of Realtors (NAR), explains:

“ . . . with housing inventory levels reaching five-year highs, homebuyers in nearly every region of the country are in a better position to negotiate more favorable terms.”

And just in case you’re worried there are too many homes on the market, here’s what you should know. Overall inventory is still lower than normal, so you don’t have to worry about a nationwide oversupply or a crash.

As we noted in our post last week, inventory has increased on Cape Cod, as well. But it is still not close to pre-pandemic levels. So, if you’re waiting for that crash that your Uncle Bob who “knows a little something about real estate” is talking about, you’re going to have a long wait.

2. You Have More Choices

The number of homes for sale has improved a lot. Based on the latest data from Realtor.com, more homes were listed this May than in May 2024 or May 2023 (see graph below):

And more homes for sale means more choices. There’s a good chance your perfect match just hit the market – or it will soon. So, it’s a great time to explore what’s out there. As Jake Krimmel, Economist at Realtor.com, says:

“With more fresh inventory hitting the market, buyers have better opportunities to find a home that fits their needs.”

3. You May See More Flexibility on Price

With more homes for sale, they’re not selling at the same frenzied pace they were just a few years ago.

Since homes are taking more time to sell, some sellers are choosing to lower their asking prices to draw buyers back in or speed up the process. And that’s to-be-expected. According to Realtor.com, 19.1% of listings had a price cut this May (see graph below):

That’s the fifth straight month where more sellers have reduced their price. And, as of May, the volume of price cuts is back at normal levels. This is yet another sign of the return to a more balanced market.

While you shouldn’t expect a big discount, you may find sellers are a bit more flexible right now. As a recent article from The Street says:

“Although sellers have had the upper hand in the housing market over the past few years, houses are now staying on the market for longer, shifting negotiating power back to homebuyers.”

Just remember, most sellers still aren’t adjusting their prices – just the ones who overpriced to start with. So, this isn’t a sign of a crash, it’s a sign of some sellers having outdated expectations in a shifting market.

Bottom Line

This summer brings a powerful combo for buyers: more homes to choose from, less competition, and sellers being more flexible on pricing.

What would finding the right home this summer mean for your next chapter? If you’re ready to find out, let’s connect at 508-360-5664 or msennott@todayrealestate.com.

Talk soon…

Mari and Hank

Is Inventory Improving?

After years of feeling like it was almost impossible to find the home you want to buy, things are changing for the better.

Nationally, inventory is growing, and that gives you more options for your move. But here’s what you need to know. That level of growth is going to vary based on where you live.

Here’s a quick rundown of the current inventory situation, so you know what’s happening and what to expect.

Significant Growth Across the Nation

Nationally, the number of homes for sale is rising – and that’s true in all regions of the country. That’s shown in this data from Realtor.com. In each of the four regions, inventory is up at least 19% compared to the same time last year. In the West, it’s actually up almost 41% year-over-year (see graph below):

There are two main reasons for this increase:

More sellers are listing their homes. Many homeowners have been waiting for mortgage rates to drop before making a move. Now, some have decided they can’t wait any longer. May had more new listings than any May in the past three years.
Homes are taking longer to sell. That means listings are staying on the market longer, which increases the total number of homes available. In May, the typical home took 51 days to sell – much closer to what’s more typical for the market.

More homes for sale helps the market become more balanced. For the past few years, sellers have had the upper hand. Now, things are shifting. Nationally, it’s not a full-on buyer’s market yet, but it’s heading toward a healthier place, especially for homebuyers. Danielle Hale, Chief Economist at Realtor.com, explains:

“The number of homes for sale is rising in many markets, giving shoppers more choices than they’ve had in years . . . the market is starting to rebalance.”

How Much Growth We’ve Seen Varies by Area

But, how long it’s going to take to achieve true balance is going to vary by area. Some parts of the country are seeing inventory bounce all the way back to normal levels, while others haven’t grown quite that much yet.

Let’s take a look at another graph. This time, we’ll compare the current data (what you already saw) to the last normal years in the housing market (2017-2019).

In this comparison, the green shows which regions are back at more typical levels for inventory based on the growth we’ve seen lately. The red shows where things have improved, but are still well below the norm (see graph below):

Here’s what that means for you. Across the board, you have more options now than you would’ve just one year ago. And that’s a really good thing. More choices means it should be a bit easier to find a home you love.

But not all markets are the same – some will take a bit longer to get back to more typical levels.

Here on Cape Cod, the inventory of single-family homes is up nearly 17% comparing this past May to a year ago. Not surprisingly days on market are also up. (61 as opposed to 47 in May 2024.)

For sellers this means that competition is increasing, so it’s important that they price their homes right. What the neighbor up the street sold their home that’s “wasn’t as nice” for two years ago really doesn’t mean much.

For buyers, this means you have more options. The answer to the question “but where will I go” is getting easier.

Bottom Line

Inventory is getting better, but how long it takes to get back to normal is going to be different based on where you’re looking to buy. Let’s connect at 508-388-1994 or msennott@todayrealestate.com to review your options.

Mari and Hank

What Happens Next

From rising home prices to mortgage rate swings, the housing market has left a lot of people wondering what’s next – and whether now is really the right time to move.

Some of our clients have also looked at the current political situation and have said they are waiting “to see what happens” before taking action.

While we can’t predict the political future — no one can — we can share with you what leading housing experts are saying about the market for the rest of 2025.

These insights will give you clarity – and a little more optimism than you might expect. Business Insider sums up the forecasts (and why they’re good news for you):

“As mortgage rates go down this year, affordability may improve slightly for homebuyers. Inventory is also expected to grow, which should help moderate price growth and make finding a home easier.”

Let’s break it down.

1. Mortgage Rates Should Come Down (Slightly)

While a major drop isn’t on the table, forecasters are calling for a modest decline in rates in the months ahead as the economic outlook becomes more certain. Based on the information we have right now, here’s a look at where they say rates should be by year-end (see graph below):

Even this slight decrease is a welcome change. A seemingly small decline can still help bring down your future mortgage payment and give you a bit more breathing room in your budget.

Just remember, everything from inflation to employment and broader economic shifts will have an impact on where rates go from here. So, don’t try to time the market. And do expect some volatility along the way.

2. Inventory Will Continue To Grow

Inventory has already improved a lot this year. A big portion of the growth the market has already seen is because homeowners are getting tired of sitting on the sidelines. They’ve tried the wait and see approach with rates, and it hasn’t really paid off. And at a certain point, you need to move no matter what the market is doing. This is one reason more homes have been listed lately. And experts say that should continue. As Lance Lambert, Co-founder of ResiClub, says:

“The fact that inventory is rising year-over-year . . . strongly suggests that national active housing inventory for sale is likely to end the year higher.”

If rate forecasts pan out as the experts say, that could be enough to tip some more sellers off the fence and back into the market – giving you even more options for your move.

3. Home Prices Are Moderating

As more homes hit the market, there will also be less upward pressure on home prices. Expert forecasts are still calling for growth, but the pace of that growth is slowing down as inventory climbs. The average of all seven shows prices will rise about 2% this year (see graph below):

That means you could finally get a little bit of relief from rapidly rising home prices. When you combine the forecast for healthier price growth with projections for slightly lower mortgage rates, that could mean more buying power in the months ahead.

Keep in mind, though, the housing market is hyper-local. So, this is going to vary by area. Some markets will see prices climbing higher. And some may even see prices dip a little if inventory is up significantly in that location. So, lean on a local agent for insights into what’s happening in your area.

Bottom Line

So, if you want or need to move this year, know that the experts say things should start looking up.

So, let’s connect via our new business cell phone numbers (508) 388-1994 [Mari] or (508) 338-9928 [Hank] so you can take advantage of any market shifts that work in your favor.

Talk soon…

Mari and Hank

The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision.

Time to Begin Again?

It’s really not a surprise that 70% of buyers paused their home search last year. Maybe you were one of them. And if so, no judgment. Conditions just weren’t great.

Inventory was too low, prices were too high, and mortgage rates were bouncing all over. That made it really hard to find a home you loved – and could afford. And why sell if you’re not sure where you’re going to go?

But here’s the thing: the market’s shifting. And it might be time to hit play again.

The Inventory Sweet Spot

More homeowners are jumping back into their search to make a move this year. Builders are finishing more homes. And together, that’s creating more options for you when you move – maybe even the home you’ve been waiting for.

More homes = more possibilities.

But there’s more to it than that. When you sell, you don’t want to feel like it’s impossible to find your next home. At the same time, you also don’t want inventory to be so high that it takes ages for your house to sell. Right now, you’ll get the best of both worlds.

This data will help paint the picture for you. According to Realtor.com, inventory has jumped 28.5% nationally since this time last year. On Cape Cod, the number of homes available is up 13.5% this year versus last. Those numbers are still below pre-pandemic levels but are trending in the right direction.

Basically, there are more homes to choose from when you make your move, but not so many that you’ll struggle to sell your current house. Your home should sell quickly if you work with an agent to it’s priced right and prepped to impress.

More options. Less chaos. Solid demand: That’s the real sweet spot.

But here’s something else to consider. Data from Realtor.com also shows inventory has been on the rise for 17 straight months. And experts agree it’s likely to continue climbing throughout the year. As Lance Lambert, Co-Founder of ResiClub explains:

“The fact that inventory is rising year-over-year . . . strongly suggests that national active housing inventory for sale is likely to end the year higher.”

So, this may actually be the best time to sell, too. Your house may stand out more now than it would as the year goes on and inventory grows even more. Wait too long, and you may be one of many trying to stand out later this year.

Bottom Line

If you’ve been waiting for the housing market to give you a sign – it just did. Whether you’re looking to move up, scale down, or relocate completely, this might be the best balance we’ve seen in a while.

What’s holding you back from taking advantage of this sweet spot? Let’s talk through it and see what’s possible.

You can find us at our new dedicated business cell phone numbers: 508-388-1994 (Mari) or 508-338-9928 (Hank). Let’s talk soon…

Mari and Hank

The Price Has to be Right

There’s one big mistake sellers need to avoid when marketing their houses this year: setting the price too high. While it might seem that overpricing gives you room to negotiate or boost your profit, the reality is, it usually backfires.

In fact, Realtor.com says almost 20% of sellers — that’s one in five — had to reduce their price to get their house sold. And you don’t want to be one of them. Here’s why starting too high can lead to trouble.

Overpricing Pushes Buyers Away

With mortgage rates and home prices where they are right now, some buyers are stretching their budgets to make a move. So, when they see a house that’s priced too high, they’re not thinking, “I can negotiate.” They’re more likely to think, “next” and skip over your house entirely. An article from the National Association of Realtors (NAR) explains: “Some sellers are pricing their homes higher than ever just because they can, but this may drive away serious buyers . . .”

And if they skip over your listing, you’ll miss out on the chance to get them through the door. That’s the last thing you want because fewer showings mean fewer chances to receive an offer.

The Longer Your House Sits, the More Skeptical Buyers Will Get

Here’s the other issue. An overpriced house tends to sit on the market longer. And the longer a house lingers, the more buyers start to wonder what’s wrong with it. Is there a problem with the house itself? Are you difficult to work with? Even if the only issue is the price, that extra time creates doubt.

As U.S. News says: “. . . setting an unrealistically high price with the idea that you can come down later doesn’t work in real estate . . . A home that’s overpriced in the beginning tends to stay on the market longer, even after the price is cut, because buyers think there must be something wrong with it.”

At that point, you’ll have no choice but to lower your price to drum up interest. But that price reduction comes with its own downside: buyers may see it as another red flag, that there really is an issue with the house.

The Key To Finding the Right Price for Your House

So, what’s the secret to avoiding all these headaches? It’s simple. Work with us to set a realistic price not your cousin Bob “who knows a little something about real estate” because he bought a house 20 years ago. We will be honest with you about how you should price your house.

You don’t want to partner with someone who just agrees to whatever number you throw out there. That’s not an expert who’s going to get you the best results.

We will use real-time data from the Cape market to help you land on a price that makes sense — one that grabs attention, attracts buyers, and still helps you walk away with a great return. And, sorry, what your neighbor up the street — who didn’t have as nice a house as you — got two years ago doesn’t count.

Bottom Line

Remember, if the price isn’t compelling, it’s not selling. Instead of shooting too high and scaring off buyers, work with a local agent who knows how to price it right.

Let’s team up and make sure your house hits the market with the right price, gets noticed, and gets sold.

Let’s talk soon…

Mari and Hank

11,000 Homes Sell Every Day. When’s Yours?

Are you hesitant to sell your house because you’ve heard that no one is buying with rates and prices where they are right now? Here’s some perspective that should help.

The market isn’t at a standstill. While there weren’t as many sales last year as there’d be in a normal market, roughly 4.15 million homes still sold (not including new construction), according to the National Association of Realtors (NAR). And the expectation is that number will rise in 2025. That means more people will likely move this year, and they need homes to buy homes like yours.

But even if we only match last year’s sales pace, here’s what that looks like.

Every Minute Homes Are Selling – Literally

4.15 million homes ÷ 365 days in a year = 11,370 homes sell each day
11,370 homes ÷ 24 hours in a day = 474 homes sell per hour
474 homes ÷ 60 minutes = roughly 8 homes sell every minute

Think about that. Just in the time it took you to read this, 8 homes sold.

On Cape Cod, home sales are up 6.8% for 2024. through November. End of the year stats should be available soon.

If you’ve been holding off selling your house because you think buyers aren’t out there, let this reassure you – there are still buyers looking to buy.

While higher home prices and mortgage rates have slowed down the market and forced some buyers to the sidelines, that doesn’t mean the market isn’t active. Many buyers are still eager to make a move because life doesn’t wait for “perfect” market conditions. (And as we wrote about last week, time in the market is a more sensible strategy than trying to time the market.)

Every day, thousands of people need to buy homes. Life goes on no matter what interest rates or prices are. People get new jobs or are transferred. Some get married and can’t keep living in their parents’ basement. Others have children and need more space.

Let’s talk. We can get your house in front of buyers while other hesitant homeowners are still pausing their plans because they think buyer demand has disappeared. Let’s work together to get your house sold.

Mari and Hank

Time in the Market vs. Timing the Market

Are you trying to decide whether it makes more sense to buy a home now or wait? There’s a lot to consider, from what’s happening in the market to your changing needs. But generally speaking, aiming to time the market isn’t a good strategy – there are too many factors at play for that to even be possible.

That’s why the real experts — not your dear old Uncle Bob who “knows a little something about real estate” — say that time in the market is better than timing the market.

In other words, if you want to buy a home and you’re able to make the numbers work, doing it sooner rather than later is usually worth it. Bankrate explains why: “No matter which way the real estate market is leaning, buying now means you can start building equity immediately.”

Here’s some data to break this down so you can really see the benefit of buying now versus later.

Each quarter, Fannie Mae releases the Home Price Expectations Survey. It asks over one hundred economists, real estate experts, and investment and market strategists what they forecast for home prices over the next five years. In the latest release, experts are projecting home prices will continue to rise through at least 2029 – just at a slower and more normal pace than they did over the past few years (see the graph below):

But what does that really mean for you? To give these numbers context, the graph below uses a typical home value to show how it could appreciate over the next few years using those HPES projections (see graph below). This is what you could start to earn in equity if you buy a home in early 2025.

In this example, let’s say you go ahead and buy a $400,000 home this month. Based on the expert forecasts from the HPES, you could gain more than $83,000 in household wealth over the next five years. That’s not a small number. If you keep on renting, you’re losing out on this equity gain.

And while today’s market has its fair share of challenges, this is why buying is going to be worth it in the long run. If you want to buy a home, don’t give up. There are creative ways you can make your purchase possible. From looking at more affordable areas, to considering condos or townhomes, or even checking out down payment assistance programs, there are options we can suggest to help you make it happen.

So sure, you could wait. But if you’re waiting it out to perfectly time the market, you’re missing out.

If you’re torn between buying now or waiting, don’t forget that it’s time in the market, not timing the market that truly matters. Let’s connect if you want to talk about what you need to do to get the process started today.

Mari and Hank